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In 1893 the North Carolina General Assembly adopted the Latin words "Esse Quam Videri" as the state motto and directed that these words be placed with the state's Coat of Arms and the date "20 May, 1775" (see great seal page) upon the Great Seal. Until the act of 1893 North Carolina had no motto, one of the few states without one (and the only one of the original thirteen).

North Carolina's great seal has the state motto on it
The motto is a literal translation of a phrase from a sentence in Cicero's "On Friendship" (De Amicitia, chapter 26). The complete sentence in Latin is: "Virtute enim ipsa non tam multi praediti esse quam videri volunt ."
Translations (from North Carolina State Library):
"Fewer possess virtue, than those who wish us to believe that they possess it."
"The fact is that fewer people are endowed with virtue than wish to be thought to be so."
"Not nearly so many people want actually to be possessed of virtue as want to appear to be possessed of it."
"The Numbers of the really virtuous are not so great, as they appear to be."
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