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Nebraska designated Kool-Aid as the official state soft drink in 1998. Kool-Aid is an artificially fruit-flavored powder developed in 1927 by Edwin E. Perkins and his wife Kitty of Hastings, Nebraska (Edwin was founder and president of the Perkins Products Company). Hastings sponsors a yearly festival called Kool-Aid Days in August to honor their city's claim to fame. Kool-Aid brand is now owned by the Kraft Foods Company.
Kool-Aid's mascot is Kool-Aid Man, a character with the body of a large frosty glass pitcher filled with Kool-Aid (usually cherry). He was introduced in Kool-Aid advertising shortly after General Foods acquired the brand in 1953. In Television and printed ads, Kool-Aid Man was known for bursting suddenly through walls while children were making or drinking Kool-Aid to say his catch phrase: "Oh, yeah!"
The original six Kool-Aid flavors are Raspberry, Cherry, Grape, Lemon, Orange, and Root-Beer. Today the assortment of flavors available worldwide also includes:
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Apple
Berry Blue
Black Cherry
Bunch Berry
Cherry Cracker
Chocolate
Golden Nectar
Cola
Cranberry
Eerie Orange
Frutas
Frutas Vermilhas
Grape Blackberry
Great Bluedini
Grosella
Guaraná
Kolita
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Lemonade
Orange Enerjooz
Grapeberry Splash
Incrediberry
Kickin-Kiwi-Lime
Lemon-Lime
Man-o-Mangoberry
Mountainberry Punch
Oh-Yeah Orange-Pineapple
Pina-Pineapple
Pink Lemonade
Pink Swimmingo
Purplesaurus Rex
Rainbow Punch
Raspberry
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Roarin' Raspberry
Rock-a-dile Red
Scary Black Cherry
Scary Blackberry
Sharkleberry Fin
Lemonade Sparkle
Strawberry
Strawberry Falls Punch
Strawberry Split
Strawberry-Raspberry
Sunshine Punch
Surfin' Berry Punch
Tangerine
Tropical Punch
Watermelon
Watermelon-Cherry
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Soarin' Strawberry-Lemonade
Slammin' Strawberry-Kiwi
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Nebraska also recognizes milk as the state beverage, acknowledging the importance of the dairy industry to Nebraska's agricultural economy.
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